Pricing

Program Info | Entry Criteria | Overall Strategy | Pricing | Testimonials | The Coaching Gym

In the Dental Business School my pricing has remained pretty static over the years. From 1994 to 2002 I asked clients to pay £3,000 per annum (payable at £250 per month). Amazingly, no price increase for 8 years!

In 2005, I will be increasing my price in the UK to £3900 (payable at £325 per month) and we anticipate little resistance to this.

When we launched the MDCP back in July 2003, I made what I believe was a well-intentioned decision, and that was to convert my UK fee (at that time) of £3600 to an approximate dollar equivalent and price the MDCP at $5400 (payable at US$450 per month).

A choice available to me now is to hike the price even further and create exclusivity. Maybe charge $6,000 for the CBS, restrict to 50 clients only and create a select "club".

The more I think about this, the less I want to do it. I prefer that we reach out to more people and continue to leverage ourselves at an easily affordable price.

What I want to do is keep parity with my UK pricing structure but eliminate the currency conversion.

In other words, the price for the CBS 2005 will be US$3,900 or CDN$3,900 or £3,900 (payable at $/£325 per month).

BUT - this will be a full-year commitment - I am no longer tolerating clients who take the intellectual property that we so freely share and then drop out before the year ends to save a few months of fees. You are in for the $3,900, we are giving you a payment schedule that allows you to spread the fee - but we will ask for a written commitment to pay the full amount.

The Coaching Business School 2005 offers you:

• A proven and clear template to create the coaching practice that you have always really wanted
• Marketing systems that will ensure a steady flow of the right type of client into your practice
• Sales skills that will enable conversations that turn prospects into clients
• The skills to manage a team that can handle the operational side of the business and free you to speak, coach and write
• Financial systems that will help you set prices accurately and keep your finger on the pulse
• Technological resources that will maximize your leverage and give you plenty of free time

As well as:

• 3-day quarterly intensives (beginning early February) - total immersion into your practice development in a community of like-minded individuals
• Webinars - virtual workshops to re-enforce the intensive material
• Call-in days - laser tele-coaching sessions
• Weekly work-out logs - weekly accountability and reflection
• The coaching gym - 24/7 email access to your coach
• Team CB - access for you and your support team to Jen and her team of internal and external consultants
• The future - a fast-track access to our future innovations - as we develop, you will benefit.